Belay provides emergency medication systems for schools, universities, camps and public venues. Its flagship product, MedLocker®, is a connected, tamper-resistant station that keeps epinephrine, naloxone and albuterol visible and accessible when emergencies happen. Belay combines the hardware with medication sourcing, monitoring, automatic refills and accredited staff training — giving organizations one provider for the equipment and ongoing support needed to stay prepared.
Just as public-access defibrillators put lifesaving equipment within reach, Belay is working to do the same for emergency medication. MedLocker® provides a clearly marked station for epinephrine, naloxone and albuterol, with no lock or key required — helping people access medication without searching for a hidden or locked cabinet.
Just as public-access defibrillators put lifesaving equipment within reach, Belay is working to do the same for emergency medication. MedLocker® provides a clearly marked station for epinephrine, naloxone and albuterol, with no lock or key required — helping people access medication without searching for a hidden or locked cabinet.
Just as public-access defibrillators put lifesaving equipment within reach, Belay is working to do the same for emergency medication. MedLocker® provides a clearly marked station for epinephrine, naloxone and albuterol, with no lock or key required — helping people access medication without searching for a hidden or locked cabinet.
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“It has made us all knowledgeable on food allergies and helped us gain confidence on how to administer epinephrine.”
The Team
Dr. Abby Herzig
Chairman & Co-Founder
A clinical psychologist with advanced study at NYU Medical Center and Columbia University and experience advising UNICEF. As the parent of a child with life-threatening food allergies, Abby co-founded Belay to address families’ unmet needs.
Sam Herschkowitz, MD
Chairman & Co-Founder
A biotechnology and healthcare entrepreneur involved in developing and financing medical innovations since 1982. Sam has advised more than 25 biotechnology and healthcare companies and is also a parent of a child with severe food allergies.
Deborah Adler
Creative Director
A designer and entrepreneur focused on making products and information easier and safer to use. Deborah’s work is held in the Museum of Modern Art’s permanent collection and has been exhibited at Cooper Hewitt.
Eric Freitag
Product Director
A healthcare product-development leader with more than 15 years of experience. Eric specializes in combining physical products with digital systems, including patient-adherence platforms, and brings expertise in product strategy and FDA regulatory requirements.
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